One of the things I
tell my prospect business partners and my current ones as well is you have to
learn to love being a "marketer" if you are going to own any
business. The same is true for a brick and mortar business and even more so for
a home based business. Unless... you
have it in your budget to pay someone to do this how else are you going to
bring customers to you? Let's face it
most of us and I hear many Moms they
tell me they are starting or I hear the words "trying" the venture on
a shoestring budget. You will have get your thinking "out of the box" having a business you will have to
invest something and it will be either money or your time on marketing there is
no way around it if you want to be successful.
Taking the time to
learn about marketing your product or service. Many Moms I talk with think they
just sign up for the work at home business and then it sells its self…there is
nothing out there like that. It's that
"thinking" that makes most of
Moms frustrated and quit before we have even started. You have to be committed
to learning the skills it takes to do the work and marketing is the biggest
part of the learning curve.
However, you could not be
starting a business at a better time with the bulk of information on the
internet you can learn so much more on your own, from groups and other place
like YouTube university as I call it.
Learn to get good at doing research and there really is no real reason
not to learn the skill of marketing. Let's be honest with yourself....I had to be, my own excuses stood in my way
in the beginning of my business. The fact that I am now
writing this blog is part of the proof I've gotten over that.
Looking forward to seeing you out of that box!
Teresa Ann Duran
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