Yes it's crunch time for Non profit organizations! The end of the year is the biggest time for giving approximately 30% of all giving happens in December with 10% of that occurring during the last 3 days of the year. Add to that the donation size at the end of the year Non Profits have the potential to see an increase of as much a 50%.
I love being able to serve organizations that are "mission" driven & my most favorite clients to work with are Non profits. If you are a Non Profit story telling on social media should be very native for your organization. Engaging with your current followers is key toward retention as well as drawing in new constituents.
Not only is it essential to provide great content, you also can not afford to ignore this number..."78% of social media being viewed on mobile devices"* it is key to make sure your using very visual messages that are eye catching for the channel you are posting on.
- Work works on Facebook does not necessarily work on Twitter & so forth.
- Know your ideal audience & speaking to them is super important! Give them great relevant content they want to see.
- Don't always have your hand out, show your followers the "good" your organization is doing through telling stories. Humanizing your message helps them feel good when they see the difference their efforts are making in others lives.
By give, give, giving them great content they will not stay engaged, they will also respond when you go for the ask.
*http://techcrunch.com/2013/08/13/facebook-mobile-user-count/
image source: network for good
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