How to get people to (actually) read your content!

        source:coschedule.com

One of the first few things I teach when training on social media content creation is to always keep in mind what type of devices your audience is using to view your content. Even though it may be easy to create your images on your desktop & they may look beautiful you may find they didn't quite turn out the way you had hoped.....

"How many people read your blog on their phone or tablet? I bet it’s more that you think. Research frequently shows that consuming email, searching the internet, and using social networks are some of the most popular activities done on a handheld device.  Many of these activities are resulting in click-throughs that are coming to your site on a mobile device. Do you like what they are finding?" ~ http://coschedule.com/blog/read-your-content/

We all have such busy lives and often times a smartphone or tablet is the only way they will even see what you are posting on social media. In a recent article Techcrunch stated that Facebook revealed that those viewer numbers have risen to 78% on Facebook & with over 1 Billion users that fact should not be ignored.

When creating images or images with text you always want to check out how things are going to look on mobile or even better use your mobile device to create some of your content.  There are so many FREE apps for devices these days, my favorite right now is Pixlr Desktop & Pixlr Express for mobile.

If you are going to do the work posting on social media make sure it counts!