Here are a few tips when planning your social media weeks, months & year.
- Do have a vision-Having a vision for what problems you want to help your target audience to solve with your content. Remember posting on the social media channels is not about "advertising" it's about developing relationships with your ideal client & treating them with respect. Posting spammy stuff never works. With that being said, once you have grown your audience & shared with them over time really great content you will have earned the right to present an offer from time to time. When you are launching a product or service offering delivery & method counts! Remember if you are strategic in giving them what they want to see your audience will not feel like you are "crashing" their party on social.
- Do use an editorial content calendar-Editorial calendars help with organizing content and communicate a message that flows. There are plenty of examples out there, when I first started I just used my Gmail Calendar to keep track of where I was going. Then I moved on to an Excel spreadsheet that I keep in Google Docs. Another good source for this is Hubspot here you will find a couple of examples. http://offers.hubspot.com/blog-editorialcalendar Use this template to:
- Keep your content authors & topics organized
- Track keyword & call-to-action use
- Ensure that content is developed on time & on target
